Oracle 1Z0-1032-21 Certification Exam Dumps with 73 Practice Test Questions [Q41-Q65]

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Oracle 1Z0-1032-21 Certification Exam Dumps with 73 Practice Test Questions

New 1Z0-1032-21 Exam Dumps with High Passing Rate

NO.41 Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

<div>

<br>

<td>

NO.42 How can you share a copy of a campaign with key stakeholders at live launch time?

Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.

Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.

Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.

Use the RPL proofLaunch () method with each of the recipient’s email addresses as a parameter.

Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.

NO.43 How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

Measure = Single Clicks, Sent Date = 3 days

Measure = Responders, Interval = 3 days

Measure = Unique Conversions, Event Date = 3 days

Measure = Total Clicks, Interval = 3days

Measure = Responders, Event Date = 3 days

NO.44 You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.

You need to create a new user specifically for Responsys from within the Salesforce.com application.

Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.

You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.

NO.45 You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

{FIRST_NAME} $

$FIRST_NAME

{FIRST_NAME}

$ {FIRST_NAME}

NO.46 A third-party system exportof data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?

Discuss with theteam that Responsys doesn’t accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.

Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.

Create an Import Supplemental Table job in Responsys for this file.

Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.

NO.47 Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
“undefined”.
What is the reason for the failure?

You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.

You don’t have the segment group feature enabled in the Account Administration settings.

You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.

You should have created a corresponding filter for each rule set to be used to identify the segment group.

NO.48 Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?

The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.

The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.

To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.

The Responsys Data Gateway requires a dedicated SFTP account that isaccessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.

NO.49 You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?

You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness.

The seed group is corrupted. You must delete and re-create the seed group with the test data desired.

You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.

When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.

NO.50 For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

$CONTACTS.FNAME

#FNAME. CONTACTS

$ {CONTACTS.FNAME}

FNAME ($CONTACTS)

NO.51 Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?

Live Date – August 1, 2016

Interval Date = August 1, 2016 plus one day

Sent Date = August 1, 2016

Event Date = August 1, 2016

Sent Date = August 1 to August 2, 2016

NO.52 In which two situations should you republish a program after making a change or correction? (Choose two.)

You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.

You modify one of the conditions in a filter being used in the program.

You move a target timer from its original place before one event to after thatevent.

You change the properties of one campaign in the program to launch another one with a different subject line and new creative.

NO.53 When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.

Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.

Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.

Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.

NO.54 Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns.

In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.

In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.

In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.

NO.55 Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.

Because we didn’t set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.

Let’s decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting touse for your reports in the future.

We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren’t using this functionality.

NO.56 Your client is interested in using Rapid Retargeter to implementemail campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

products that were purchased

products added to a shopping cart, where no additional event takes place

products that were browsed/viewed, where no additional event takes place

search strings entered into a website more than twice

pages that were marked as favorite

NO.57 How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.

In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.

An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.

An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

NO.58 You are setting up an SFTP gateway to establish the connectionbetween the client’s server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)

Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.

The client should send only a public key to Oracle to apply to the SFTP data gateway server.

The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.

Oracle must generate a public/private key pair for the client to establish the secure connection.

NO.59 You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.

Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.

Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.

Locate the campaignin the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.

Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.

NO.60 You havereceived requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?

Create the two separate exports and ensure they both have the Sent value in them.

Create the two separate exports and use the Sent value for one export and the SentX value for the second export.

Go back to the team that developed the requirements and tell them that the Sent feed can only be used in oneactively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.

Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.

NO.61 You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

<#assign banner=”acme_marquee. htm”><#include “cms: //contentlibrary/ ” + banner>

<document=”${//all content/. . /acme_marquee.htm}”>

<$insertdocument “cms : //contentlibrary/LOGOS/acme_marquee . htm”>

<#include “cms : //contentlibrary/LOGOS/acme_marquee . htm”>

NO.62 You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaignrequirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?

Navigate to the Workbook and click the EMD button.

Navigate to the Version Test screen and click the Workbook button.

Navigate to the Workbook and click the Version Test button.

Navigate to the Workbook and click the Validate button.

NO.63 You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.

Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.

You can only order the rules in the top-down order in which Responsys willexecute them.

Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.

NO.64 In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?

Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.

Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Uploadand overwrite this document with the most current version as needed.

Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.

Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.

NO.65 One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

Hard bounce rates are 10% or higher.

Recipients are forwarding your emails to everyone in their address books.

Your open rates have dropped somewhatsince last month.

The ISP is recording a high number of spam trap hits and complaint rates from recipients.

Substantial (5%) increase in click-through rates on last week’s promotional campaign.