Get The Important Preparation Guide With MCC-201 Dumps [Q69-Q83]

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QUESTION 69
Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.
Which two considerations should be made before implementing this solution? (Choose 2 answers)

The OOTB Connector cannot update Salesforce Sale Cloud Directly

Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.

The OOTB Preference Center does not support Person Account

Multi-Org Connector does not support the OOTB Preference Center

QUESTION 70
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?

Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one >
Query Activity for file two > Data Extension Entry

File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two

Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

QUESTION 71
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?

A common field like Physical Address for Contact Key.

A number field such as subscriber’s phone number for Contact Key.

An email address for Contact Key.

A GUID or another generated ID for Contact Key.

QUESTION 72
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?

Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.

Journey Builder Transactional Send Journey.

Automation with a Send SMS and Send Email activity in separate consecutive steps.

Journey Builder multi-step journey with an API entry event and a decision split.

QUESTION 73
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

Import File > Data Extract > File Transfer > Import File

File Transfer > Import File > Query > Data Extract > File Transfer > Import File

Import File > Query > Data Extract > File Transfer > Import File

File Transfer > Import File > Data Extract > File Transfer > Import File

QUESTION 74
Every day at 3 a.m., Northern Trail Outfitter’ (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day’s marketing campaigns. The size of the file varies depending on the previous day’s tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

Scheduled Automation > File Transfer > Import > Series of Query Activities

Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends

Triggered Automation> Import > Data Extension Extract > Marketing Journey

QUESTION 75
Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers’ information. If a new manager is assigned to a region, NTO wants to update the information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

Regional store manager’s name and email address for each customer.

Each customer’s region code and the manager’s name and email address for each region code.

Name and email address for each regional store manager stored on a lookup table.

Region code, regional store manager’s name, and email address for each customer.

QUESTION 76
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers

Does their License include support for REST APIs?

How many API calls are included in their License?

Does their License include the Large Data Extensions feature?

Why do they require 10 years of historical data in Marketing Cloud?

QUESTION 77
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers

Business Units can have more than one parent Business Unit.

Subscribers can only appear in one Business Unit.

Business Units can mirror an organization’s operational structure.

Business Units can share information with other Business Units.

QUESTION 78
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?

Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry

File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two

Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

QUESTION 79
Northern Trail Outfitters is expanding its marketing efforts globally. Each country’s marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the consultant influx of new users and would like to speed up the turnaround of granting new users access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers

Assign Administration User permissions to the Channel Manager role.

Assign Channel Managers the role of Marketing Cloud Analyst.

Assign Administration User permissions to each business unit.

Assign Administration User permissions to individual users.

QUESTION 80
A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder

Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder

Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder

QUESTION 81
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different
data extensions.
Which workflow should meet these requirements?

Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

QUESTION 82
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

Create a new business unit for the new brand.

Request a second SAP for the existing business unit.

Request a Private Domain to be added to the existing business unit.

Implement a new SSL Certificate for the new brand.

QUESTION 83
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer’s expiration data is included in the data filter.
Which three components should the customer’s solution include?

Data Filter

Template Based emails

Suppression List

Automation Studio

Triggered Send