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Microsoft MB-220 certification exam is designed for professionals who are interested in becoming certified as a Microsoft Dynamics 365 Marketing Functional Consultant. MB-220 exam is designed to test the candidate’s knowledge and skills in various areas of marketing, including customer engagement, analytics, and campaign management. MB-220 exam is intended for individuals who have experience working with Microsoft Dynamics 365 Marketing and are looking to validate their skills and knowledge in this area.

 

Q91. Note: In this section, you will see one or more sets of questions with the same scenario and problem.
Each question presents a unique solution to the problem, and you must determine whether the solution meets the stated goals. More than one solution might solve the problem. It is also possible that none of the solutions solve the problem.
You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso has multiple Facebook pages for products and services. Your marketing team has issued a help ticket stating that their Facebook Marketing posts have stopped working as of yesterday.
Solution: You create a Facebook Social Posting Configuration to resolve the ticket.
Does this meet your goal?

 
 

Q92. Your company is interested in gaining additional insight into customer journeys.
You have been tasked with analyzing contacts insights.
From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts and lead? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

 
 
 
 
 

Q93. You are setting up a small workshop event. The event will have one session and one speaker.
After you create the event, session and speaker engagement record, you want to publish the event to the event portal.
Hoe should you publish the event?

 
 
 
 

Q94.

You have been asked to add the German language to the Customer Satisfaction Survey. The survey is currently only available in the default English language.
You need to configure Dynamics 365 Customer Voice to display the German language option.
Which four steps should you take, in sequence, to complete your task? To answer, move the appropriate actions from the list of steps to the answer area and arrange them in correct order.

Q95. Your company is interested in gaining additional insight into customer journeys.
You have been tasked with analyzing contacts insights.
From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts and lead? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

 
 
 
 
 

Q96. DRAG DROP
Your marketing department has given you a list of requirements.
Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing? To answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:

Q97. You need to extend the dynamic content scripting features in marketing emails by adding JavaScript code.
Which JavaScript library should you use?

 
 
 
 

Q98.

You are an administrator working on a marketing campaign.
You need to understand the various types of digital content that are available for use with marketing.
Which Content Types match with the Purposes that are listed? To answer, drag the appropriate Content Type
to the correct purpose. Each Content Type may be used once, more than once or not at all. You may need to
drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Q99. Drag and Drop Question
You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up with a text message to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Q100. You need to resolve the issue where senior marketeers did not receive event invitations.
What should you change in the segment configuration for the journey?

 
 
 
 

Q101. Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are hosted on the Dynamics 365 server.
Does this meet the goal?

 
 

Q102. You create a customer survey. Contoso wants to make sure that the survey is accessible to their sales team.
You use the survey as part of a customer journey, where you have written conditional logic to create leads
based on the survey responses from each contact. These leads will be processed by Contoso’s Sales team.
The sales team wants to send out surveys whenever they qualify a Lead. Contoso does not want the sales team
to have access to the Dynamics 365 Customer Voice app.
What should you do to achieve this goal?

 
 
 
 

Q103.

You have been asked to create a report that shows your company’s customer journeys by status reason.
Which Status Reasons correspond to the descriptions? To answer, drag the appropriate Status Reason to the correct description. Each Status Reason may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Q104. You are a marketing professional for Contoso, Ltd.
You have set up a webinar event showcasing the new features of a new product. On the event record, you have set Allow anonymous registrations to Yes. When you check the portal website, you notice that you must create a registration account to register for the event.
Why might the event require you to register anonymously, despite the setting above?

 
 
 
 

Q105. DRAG DROP
You are an event coordinator for a company.
You are creating a multi-day conference event that will include multiple sessions and tracks.
For each use case shown below, which track type should be used? To answer, drag each use case to the appropriate track type. Each use case may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:

Q106.

You are a marketing professional.
You need to create a marketing form that will include a subscription list you have already created. The marketing form will be finalized by a colleague.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange then in the correct order.

Q107. You are a functional consultant working with Dynamics 365 Customer Voice.
You are tasked with planning a survey that will be distributed for anonymous response.
Which action is required during survey variable configuration to capture the Email of the anonymous
respondent?

 
 
 
 

Q108. You are a Dynamics 365 Marketing functional consultant.
You need to set up a Marketing campaign for a client to demonstrate how they can engage customers in email campaigns.
To set up your demo, you will need to establish a list of contacts. You need to avoid using actual contacts.
Which two methods can be used to load demo contacts for the campaign? Each correct answer presents part of the solution.

 
 
 
 

Q109.

You are a marketing professional who is conducting training for a group of marketing trainees.
You are training on marketing forms and explaining the type of forms in Dynamics 365 Marketing.
Which form type applies to each data collection purpose? To answer, drag the appropriate form type to the
correct data collection purpose. Each form type may be used once, more than once, or not at all. You may need
to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Q110. Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that results as click-thrus, opens and forwards are recorded for Traditional Emails.
Does this meet the goal?

 
 

Q111. Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You add an action tile.
Does this resolve your issue?

 
 

Q112.

You are setting up a conference event that will have a capacity of 500 people.
You want to enable a waitlist for the event so that if more than 500 people register and someone cancels their
registration, the event will automatically register the next available person on the list.
Which three steps should you take, in sequence, to complete your task? To answer, move the appropriate
actions from the list of actions to the answer area and arrange them in the correct order.

Q113. Your marketing department has given you a list of requirements.
Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing? To answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Q114. Note: In this section, you will see one or more sets of questions with the same scenario and problem.
Each question presents a unique solution to the problem, and you must determine whether the solution
meets the stated goals. More than one solution might solve the problem. It is also possible that none of
the solutions solve the problem.
You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso has multiple Facebook pages for
products and services. Your marketing team has issued a help ticket stating that their Facebook Marketing
posts have stopped working as of yesterday.
Solution: You reauthorize the Facebook social posting configuration to resolve the ticket.
Does this meet your goal?

 
 

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